Dental practices may very well be the most unique of all practices. If you’re a dentist, I’m not telling you anything you don’t know.
Wikipedia is quoted as saying; “It is estimated that as many as 75% of US adults experience some degree of dental fear, from mild to severe.”
Plus, according to Dentistry Today, 28% of people surveyed don’t smile on social media because they think their teeth are unattractive. 42% of all people interviewed said that their smile is the first thing they would change about themselves; not their weight, hairline, size of their breasts or nose.
The reason I bring this up is because we have found a way to overcome a large percentage of objections and fear by making offers that remove many of the routine excuses for not going to the dentist. Let’s face it: if 4 out of 10 people want to change their smile, if we remove the “cost excuse”, we can get many of these patients to make an appointment by stimulating a different motivation.
We have tested different offers and discovered two very powerful offers that drive a steady stream of new patients into your practice within about 20 miles from your office. We can drive veneer patients from even further than 20 miles, but you have to offer free x-rays with every evaluation appointment.
It has taken us years to perfect a series of ads and email follow-ups to be able to generate 10 to 20 new patients a month for an average size practice. Once we get them into the chair, the rest is up to you. We had one dentist in a suburb of Houston get 29 new patients in one month for a total of $292 of ad spend.